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Showing posts with the label Brand

Seven Social Media Myths for Professionals

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MYTH 1: Serious professionals do not waste time on social media. Social media is defined as the creation, exchange and sharing of information and ideas in virtual communities and within networks. If this media is used to its worth you will surely get many breakthroughs in terms of business and other opportunities. If you anytime get an opportunity to present a presentation to a group of people; you will definitely grab this opportunity so why not the same in the virtual world? Here you will find people from all the sectors and areas who acknowledge your work and give you credit for. Why can’t you use this platform and present yourself as a brand and increase the reach? MYTH 2: I made a LinkedIn profile once. Now recruiters will find me. LinkedIn is the most popular professional networking site, where your profile looks like a resume. So, you can avoid posting a CV with a job portal, which would tell the world that you are looking for a job. On the other hand, creating...

Random Logos...

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Courtesy: http://www.custombusinesslogos.com/color_company_logos_on_dvd.jpg Courtesy: Brand Equity Will soon share some of my thoughts about LOGOs...

Brand Wars

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Imagine a situation where two school going kids are having competition to score well in exams and excel from each other. Same is happening in the ‘Brand’ world; after many brands in line majorly the Pepsi-Cola War where Sprite is also in-line saying ‘……..baaki sab bakwas’ and now it’s the Chocolate War. Munch has taken up on the Cadbury’s ‘Pehli taarikh’ campaign recently and has come out in full force. Let’s take a glimpse of the ad in words; it goes as…. a guy is sitting with a chocolate in his hands and thinking what to do. One friend comes and tell him what you are waiting for, you don’t have to wait for any day or any time to eat chocolate; you can have it anytime any day not only on first; you don’t have to wait for first. Some time back only we were murmuring the pehli taarikh song all the day long and here comes another funda of having chocolate anytime any day. Nestle has taken such a giant step against Cadbury with a big bang in their ‘brand wars’. But, if we ask can these ki...