Sales Promotion
Sales Promotion or term it as Sales and Promotion; together makes ONE. ‘Sales’ as a word in itself is self-explanatory and this along with ‘Promotion’ is how one promotes the product to sell. Promotion in itself is not expenditure; it is an investment; which can pay rich dividends. Objectives of Sales Promotion: There are different objectives Sales Promotion deals into. Some of them are: Increase the market share of the product, simultaneously how mone can create the brand image. With any kind of promotion; it is easy to establish and maintain communication with large market segment. As the product with be popular the demand will increase. To fulfill the objectives of Sales Promotion; there are some devices and tools for the promotion of the product. Some of the devices/ tools at Consumer level are: a) Samples- which are given which may be pre-launch activity or launching activity. b) Coupons- these can be easily redeemable by the Company. c) Price-Off- A small part of amount is discou...