Sharing Ideas

Imagine you are about to start a new business or sign a deal or there is any auspicious moment you always share sweets before you start the work. Same is shown in the new ad from Dairy Milk with a new tagline “Shubh Arambh”; means “A good Start”. Cadbury always comes with new ad campaigns with the time and situation. The positioning of the chocolates have been substituted with sweets; as earlier for every good reason sweets were distributed; and now for every celebration/ auspicious occasion chocolates are given and even more; for every ‘Shubh Arambh’/ new beginning chocolates are shared. The company is playing with the emotional quotient of the viewers where it is clearly shown the transition of the acceptability of chocolates which over-shadowed the concept of sharing sweets. The ad starts with a sweet teenage girl relishing the chocolate bar and suddenly a college going lad comes to her and asks if she can give him a piece of chocolate; astonishly she asks him do I know you? The lad...

Imagine a situation where two school going kids are having competition to score well in exams and excel from each other. Same is happening in the ‘Brand’ world; after many brands in line majorly the Pepsi-Cola War where Sprite is also in-line saying ‘……..baaki sab bakwas’ and now it’s the Chocolate War. Munch has taken up on the Cadbury’s ‘Pehli taarikh’ campaign recently and has come out in full force. Let’s take a glimpse of the ad in words; it goes as…. a guy is sitting with a chocolate in his hands and thinking what to do. One friend comes and tell him what you are waiting for, you don’t have to wait for any day or any time to eat chocolate; you can have it anytime any day not only on first; you don’t have to wait for first. Some time back only we were murmuring the pehli taarikh song all the day long and here comes another funda of having chocolate anytime any day. Nestle has taken such a giant step against Cadbury with a big bang in their ‘brand wars’. But, if we ask can these ki...