Sharing Ideas

An idea can change your life!!! This is the tag-line of Idea; which is famous for its nice and creative ads spreading social message. Be it ‘Walk-when-you-talk’ or the latest one where it shares the message to ‘Use mobile and Save paper’ and at last Save Trees. The ad campaign by Lowe Lintas is very much in the everyday discussions and is very well accepted by the general public. The ad is planned with ‘What if’s, there is a silent ‘what if’ after every thought. What if trees are not there anymore? What if the land is not able to fertilize? What if everything is finished? What if…what if….With all these questions there comes an answer to start using cell phones for every little information you want in day today life; then came an e-revolution and newspapers, menu, boarding passes, certificates, music notes and every little information for which paper was used now people are using cell phones and helping trees to grow. The “what an idea sirji” tagline is also very appropriately used at

"About 3 things I was absolutely positive. First, Edward was a vampire. Second, there was a part of him and I didn't know how dominant that part might be that thirsted for my blood. And third, I was unconditionally and irrevocably in love with him." These are the words written on the paperback of the novel Twilight written by Stephenie Meyers , the novel shares the romance between a shy school going girl Bella and a vampire Edward; who belongs to the Cullens’ family. Bella Swan who is the daughter of Chief of Police moves back to Forks and stays with her father while her mother was out with her new husband. Initially Bella never liked the weather in Forks where sun was counted as one of the most irregular visitors in the town; but the twists and turns in her life made her like rather love the town. Her interesting time with twists and turns starts on the very first day at the school when she met Edward Cullen one of the adopted son from Dr. Cullen’s family. His weird beh