The Seatbelt Crew
Transgenders is one such community which in India is considered as sacred, touched by God. They make their living by blessing people at the road side, in trains, buses, on signals in lieu of money. Their blessings are considered to be auspicious. Few months back an Advertising Agency took the help of this third gender community in spreading awareness of using car belt while driving. The team use to present a skit at every signal in Mumbai with same saris worn by everyone; mainly known as Seat Belt Crew. They are themselves attraction of the skit but people do listen to them, take their videos, and on top of it they appreciates the way this community agreed to play a part in educating Indians putting ON the seat belt while driving. The use of their special clap is quite catchy and slogans like "seat belt pehno, dua le lo" "If you wear your seat belt, we will bless you." The agency tried to use the emotional aspect of this community and to lure Indians