Sharing Ideas

Transgenders is one such community which in India is considered as sacred, touched by God. They make their living by blessing people at the road side, in trains, buses, on signals in lieu of money. Their blessings are considered to be auspicious. Few months back an Advertising Agency took the help of this third gender community in spreading awareness of using car belt while driving. The team use to present a skit at every signal in Mumbai with same saris worn by everyone; mainly known as Seat Belt Crew. They are themselves attraction of the skit but people do listen to them, take their videos, and on top of it they appreciates the way this community agreed to play a part in educating Indians putting ON the seat belt while driving. The use of their special clap is quite catchy and slogans like "seat belt pehno, dua le lo" "If you wear your seat belt, we will bless you."  The agency tried to use the emotional aspect of this community and to lure Indians ...

Today when the world is recollecting the memories of the terror attack on Mumbai a year back, still the havoc is live there in everyone’s mind. The natural calamity like earthquake, flood, storm and any other such happenings across the world can be overlooked in front of any attack like this one. Mumbai, may be cause it’s considered as the financial capital of India has been targeted n- number of times which resulted into loss of 100s, 1000s of innocent citizens. From the bomb-blast in 1993 till attacks last year, Mumbai has been the main target of the attackers always. Irrespective of the reasons of the attacks the Financial Capital was the Attackers Capital in most of the attacks in India. Today, Indians are at their rage to step together and beat the heat of the attacks and attackers. It is rightly said if the Government can’t take a step; the citizens step forward to find out their own answers. We salute the soldiers and the officers who have lost their lives in the mayhem on 26/11...