Sharing Ideas

Recently while watching TV, I suddenly hooked on to a channel featuring movie Pinjar . The movie was so serious and heart rendering that left me speechless and shocked. Pinjar or Skeleton as the name suggests is based on the adaptation from the novel written by Amrita Pritam. The movie shows the real plight suffered by the people from both side of the border (India-Pakistan) during partition without being biased. The story catches my eye as I could relate to the plight my family faced during the same time when fearlessly massacre was happening and every family was looking for a way out to of the country to other land; Hindus and Punjabis to India and Muslims to Pakistan. There were many such novels and movies featured that era, the time when ruthlessly females were raped, houses lit on fire, kids butchered and both the sects run into a never ending fight. In this story Urmila Matondkar plays role of Puro and Manoj Bajpai of Rasheed, respectively. Puro's bliss is shatter

Transgenders is one such community which in India is considered as sacred, touched by God. They make their living by blessing people at the road side, in trains, buses, on signals in lieu of money. Their blessings are considered to be auspicious. Few months back an Advertising Agency took the help of this third gender community in spreading awareness of using car belt while driving. The team use to present a skit at every signal in Mumbai with same saris worn by everyone; mainly known as Seat Belt Crew. They are themselves attraction of the skit but people do listen to them, take their videos, and on top of it they appreciates the way this community agreed to play a part in educating Indians putting ON the seat belt while driving. The use of their special clap is quite catchy and slogans like "seat belt pehno, dua le lo" "If you wear your seat belt, we will bless you."  The agency tried to use the emotional aspect of this community and to lure Indians

Processing of fruits and vegetables is only 2% in India in comparison to 80% in USA and Malaysia , 78% in Philippines , 70% in France and Brazil , 40% in China and 30% in Thailand . The food and agro processing industry employed over 16% of total workforce in the organized manufacturing sector whereas it is 32% of the total workforce in the unorganized sector. In total, the industry employs 13 million people directly and 35 million people indirectly. An average Indian spends around 53% of his/her income on food. There are around 300 million upper middle class consumers for value added foods. Wastage of fruits, vegetables and grains in India is pegged at INR440 billion annually. Fruits and vegetables accounts for the largest portion in the wastage. India is the largest producer of milk, fruits, pulses, cashew nuts, coconuts and tea in world and accounts for 10% of

Women comprise a significant share of the labor force engaged in agriculture as farm laborers, producers, distributors, marketers and agricultural entrepreneurs. In Latin America 20%, in Asia 30-60% and in Sub-Saharan Africa, 50-75% of the Agricultural labor force is supplied by women. However they do not enjoy the same rights and privileges as their male counterparts. It is estimated that women are responsible for 70% of actual farm work and constitute up to 60% of the farming population. In vegetable cultivation women contribute from seed sowing to marketing and post-harvest operation like their male counterparts. In many cases women force are better options than men like nursery raising, hand pollination of pointed gourd etc. Table shows the result of a study conducted in rural Rajasthan to quantify the contribution of women in several farm activities in India . Percentage contribution of farm women in several agricultural activities Farm Activities P

In our day-to-day life we come across many type of callers, there are different categories of callers: 1. Non-stop talker: To handle a caller who is continuously talking over phone and not allowing you to utter a single word can be tackled in following ways: Hear initially: This goes with every caller you come across, you should hear clearly and patiently in initial minutes of calling so that he should not have any complaint that the receiver is not listening to me. Jump in when the caller begins to repeat the story: Some callers get carried away and repeat their phrases, as a good call handling person one should prevent this thing to happen and barge in to stop the person to blabber un-necessarily and waste time. Interrupt and try to catch the person’s name: to stop the person to drag his talks, it’s good to say “sorry for interrupting…can I have your full name”? This will put a stop in the speed of his words, which may be useful to stop him to speak a lot late

Smile Do your best to be friendly with your fellow members. Maintain a positive, cheerful attitude. Smile often . Your positive aura will draw others to you. Don’t hesitate to appreciate others Share positive points with everyone you work with. Be generous to praise others. Always say thank you when someone helps you. Make members feel welcome when they call or ask questions. If you let others know that they are appreciated, they’ll want to give you their best. Be an active listener To actively listen is to demonstrate that you intend to hear and understand another’s point of view. In this way, you know that you understood their meaning and they know that your responses are more than lip service. Your peers will appreciate knowing that you really do listen to what they have to say. Bring people together Create an environment that encourages others to work together. Treat everyone equally. Avoid talking about others behind their back. When you make a st